Using PFL with RollWorks allows marketers to automate personalized direct mail when there is engagement triggered through activity with RollWorks. Being able to deliver relevant and timely tactile marketing creates remarkable experiences for the customer.
Powered by RollWorks’ Account- Based Platform, the RollWorks and PFL integration enables mutual customers to use RollWorks’ account and contact data to:
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“The ease of use in tapping audiences from HubSpot combined with RollWorks’ targeting, data and measurement capabilities allows us to prioritize and prove ROI, which is fundamental to our business growth. The integration offers end-to-end funnel visibility for our ABM efforts; from an account’s first ad impression to a closed deal.”
—Shrimithran Mithran, Pipeline Marketing Manager