The Marketo Engage + RollWorks integration allows ambitious B2B marketers to close more deals faster by identifying high-value accounts, engaging the buying committees within those accounts throughout the buyer’s journey, and measuring the impact on pipeline and revenue growth. Using RollWorks’ machine learning custom models and B2B database of over 20 million accounts and 330 million contacts, customers are able to easily scale their account-based strategies.
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“The ease of use in tapping audiences from HubSpot combined with RollWorks’ targeting, data and measurement capabilities allows us to prioritize and prove ROI, which is fundamental to our business growth. The integration offers end-to-end funnel visibility for our ABM efforts; from an account’s first ad impression to a closed deal.”
—Shrimithran Mithran, Pipeline Marketing Manager