The Oracle Eloqua + RollWorks integration allows ambitious B2B marketers to target known contacts across multiple channels – email and digital ads – with relevant and personalized messaging. With the integration, B2B marketers can deploy account-based marketing campaigns using Eloqua contacts directly in RollWorks to close deals faster and nurture target accounts.
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“The ease of use in tapping audiences from HubSpot combined with RollWorks’ targeting, data and measurement capabilities allows us to prioritize and prove ROI, which is fundamental to our business growth. The integration offers end-to-end funnel visibility for our ABM efforts; from an account’s first ad impression to a closed deal.”
—Shrimithran Mithran, Pipeline Marketing Manager