RollWorks partnered with Bombora, the leading intent data provider, in order to deliver the Account Intent feature and Bombora’s patented Company Surge ® to RollWorks customers. Account Intent within the RollWorks Identification solutions uniquely measures intent signals across many data and content sources and establishes a baseline of activity for specific accounts. It allows customers to identify accounts that are actively researching a product or service with the intent to buy, allowing organizations to be even more hyper-targeted in their marketing.
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“The ease of use in tapping audiences from HubSpot combined with RollWorks’ targeting, data and measurement capabilities allows us to prioritize and prove ROI, which is fundamental to our business growth. The integration offers end-to-end funnel visibility for our ABM efforts; from an account’s first ad impression to a closed deal.”
—Shrimithran Mithran, Pipeline Marketing Manager