Ask growth marketers the right
way to approach planning and executing revenue-driving campaigns in B2B and you’ll get a variety of opinions. How much should we personalize? Is the MQL dead (and if so what should I measure instead)? What channels are (still) working? And the list goes on.
Join Jessica Piccolotto, Senior Manager of Growth Marketing at Uberflip, and Jodi Cerretani, Senior Director of Demand Generation at RollWorks, to hear real answers on what’s working to drive demand in 2021.
In this 30-min fireside chat, we’ll cover:
- A little-known tip to scale personalization
- The top 5 demand metrics to measure now
- Top channels and tactics in 2021
- PLUS: Common pitfalls (and how to avoid them)
Tuesday, August 31, 2021
Sr. Director of Demand Generation
Sr. Manager, Growth Marketing